Salmon Bay Paddle
Salmon Bay Paddle is a stand-up paddle board and kayak instruction company based in Seattle.
The owners wanted to refresh the logo, so we worked together to come up with a solution that would target a contemporary Pacific Northwest audience. They wanted it to be modern, appeal to their 80% women clientele, and convey water sports. With that in mind, I translated that to soft and fluid lines, the imagery of water, and hand-crafted feeling typography.